Alessia Cara - You Let Me Down

What this video is

Released in May 2022 as a music video companion to a track from Alessia Cara's third studio album 'In The Meantime' (Def Jam Recordings, September 2021), this video sits within a post-pandemic creative moment defined by artists reclaiming authorial control over visual output. Cara's decision to write and executive produce the video herself — and enlist her brother Dario as director — reflects a broader early-2020s…

Why it matters

Represents the confessional indie-pop video tradition of the early 2020s, where stripped-back visual storytelling and artist-controlled production reinforce lyrical vulnerability. Alongside contemporaries in the post-Billie Eilish indie-pop space, this video demonstrates how major-label artists…

The director

Dario Caracciolo is a Canadian-Italian director, editor, videographer, and photographer based in the Greater Toronto Area. He is the founder of Dario C Productions and has over 8 years of experience in music video and film production. He has collaborated…