Danny Brown - Pneumonia

What this video is

Released October 13, 2016 as a promotional visual for 'Atrocity Exhibition' (Warp/Fool's Gold, Sept. 27 2016), Danny Brown's fourth studio album and widely acclaimed as his most caustic and experimental work. The video arrived during a mid-2010s moment when experimental hip-hop was pushing into post-punk, industrial, and noise-music territory — a crossover validated by Warp Records' involvement. The intercutting of…

Why it matters

A landmark video in the industrial hip-hop / experimental rap video canon. The 'Pneumonia' video fuses body-horror performance art, found-footage political collage, and near-monochrome cinematography into a visual language that reinforces the album's Joy Division and post-punk DNA. Its rejection…

The director

French writer/director Simon Cahn began directing at age 19 with his debut short film 'Prince Tribe'. He went on to direct commercials for international brands including Nike, Dior, Louis Vuitton, and Supreme. His short film 'Mourir Auprès de Toi',…