Danny Brown - Lost

What this video is

Released July 2017 as a visual companion to Danny Brown's critically acclaimed 2016 album Atrocity Exhibition on Warp Records — a label historically associated with electronic and experimental art music, not hip-hop. The album represented a high-water mark for avant-garde rap's crossover into art-world legitimacy, charting in Billboard's Top 5 R&B/Hip-Hop chart while maintaining full artistic extremism. The video,…

Why it matters

A landmark in 2010s experimental hip-hop visual culture, the video exemplifies the auteur-director-as-collaborator model that elevated rap video-making into recognized artistic practice. Finn's surrealist, body-horror approach — black-and-white, claustrophobic, viscerally unsettling — stands as a…

The director

London-based director, photographer, and creative director whose surreal aesthetic draws heavily on Asian cinematic influences. Won Best New Director and Best Newcomer Dance at the 2017 UK Music Video Awards. Named On the Cusp of Greatness at the 2018 1.4…