Lisa Loeb ＂Let's Forget About It＂ Music Video - Lisa Loeb ＂Let's Forget About It＂ Music Video

What this video is

Released in 1997 as the second single from Lisa Loeb's Geffen Records album Firecracker, 'Let's Forget About It' arrived at the apex of the mid-1990s female singer-songwriter boom catalyzed by the inaugural Lilith Fair festival (1997) and Loeb's own breakthrough via 'Stay (I Missed You)' from the Reality Bites soundtrack (1994). Geffen allocated significant MTV rotation resources to Firecracker singles, situating…

Why it matters

Represents the maturation of the post-'Stay' Lisa Loeb brand within mid-1990s alt-pop: a literate, melody-driven singer-songwriter approach marketed through MTV's mainstream pipeline. The video is a textbook example of how Geffen-era female artists balanced intimate lyrical content with…

The director

Chris Applebaum (b. 1970, Los Angeles) studied film at Hampshire College, Amherst, MA, where he began directing videos for indie rock bands. He became the youngest director signed to Satellite Films (a division of Propaganda) before age 22, directing over…