GAIKA - Crown & Key

What this video is

Released June 2018 as the lead visual from GAIKA's debut Warp Records album BASIC VOLUME, 'Crown & Key' arrives at a charged intersection of UK political anxiety and Afro-diasporic artistic self-assertion. GAIKA — born Gaika Tavares in Brixton to Jamaican and Grenadian parents — had coined 'ghettofuturism' as the framework for his music, fusing gothic dancehall, industrial electronics, grime, and R&B into a…

Why it matters

A landmark visual artefact of the UK Ghettofuturism movement, 'Crown & Key' demonstrates how post-internet experimental electronic artists working outside mainstream genre categories constructed distinct visual identities through music video. The production bridges Warp Records' tradition of…

The director

Paco Ratera (also credited as Paco Raterta) grew up in a small fishing town in the Philippines and won a scholarship at the International Academy of Film and Television in Cebu. He subsequently built a career in editing, working on commercials for major…