LYRA - New Day

What this video is

Released on 11 September 2020, 'New Day' arrived during the COVID-19 pandemic's prolonged disruption of public life, lending its source material — a 1969 Jackie Lomax song originally produced by George Harrison — an unexpectedly timely emotional resonance. LYRA's Celtic-inflected reinterpretation filtered the song's themes of hope and renewal through a contemporary Irish alt-pop sensibility. The self-directed…

Why it matters

The video is a significant artefact of the 2020 Irish alt-pop wave, demonstrating how artists in the Celtic-adjacent pop space leveraged DIY production to maintain visibility during pandemic-era shutdowns. LYRA's recontextualisation of a late-1960s Beatles-adjacent catalogue track within a…

The director

LYRA (Laura McNamara) is an Irish singer, songwriter and multi-instrumentalist from County Cork, Ireland. She has drawn critical comparisons to Enya, Sinéad O'Connor, Kate Bush, and Florence and the Machine. Her song 'Falling' was featured in Grey's Anatomy…