zalagasper - Box

What this video is

Released on February 25, 2020 — weeks before global COVID-19 lockdowns — 'Box' arrived as the lead video from zalagasper's debut album '4', released February 14, 2020 via Universal Music Slovenia. The duo had gained pan-European visibility through their 15th-place Eurovision 2019 finish with 'Sebi', and 'Box' represents their English-language commercial push. Lyrically, the title is thematically rich: the 'box' as…

Why it matters

A key artifact of the 2018–2022 Slovenian indie pop wave, 'Box' demonstrates how post-Eurovision exposure translated into internationally accessible English-language songwriting without sacrificing the intimate, folk-electronic aesthetic that defined the project. The video's…

The director

Slovenian director and writer whose credited work spans short films and music videos. Known titles include Vis-à-vis (2016) and Spran (2018), in addition to the zalagasper 'Box' music video (2020). Served as sole director, producer, and editor on 'Box',…