Selena - Amor Prohibido

What this video is

Released in early 1994 as the lead single from her fourth studio album, 'Amor Prohibido' arrived at the precise moment Selena and EMI Latin were executing a deliberate crossover strategy aimed at mainstream American and pan-Latin audiences. The song and video crystallized the Tejano cumbia sound modernized with synthesizer-driven tecnocumbia production, and the track went on to top the US Billboard Hot Latin Songs…

Why it matters

A landmark artifact of Tejano-Latin pop crossover at its commercial peak. 'Amor Prohibido' became the first Spanish-language recording to win a Broadcast Music Award in the pop category based on airplay, and Rolling Stone later ranked the song at number 405 on their list of the 500 Greatest Songs…

The director

Italian-born director, writer, and photographer based in the United States. Born in Rome, Miniucchi built an early career as a prolific maker of documentaries and music videos before transitioning to narrative feature film. She directed most of Selena's…