Roxette - Spending My Time

What this video is

Released in October 1991, 'Spending My Time' arrived at the apex of Roxette's international commercial trajectory following the global success of the Joyride LP. The video's intimate, single-location domestic aesthetic — a hallmark of early-90s adult-contemporary ballad production — stands in deliberate contrast to the high-energy, multi-scene formats dominating MTV at the time. The song's moderate US chart…

Why it matters

Represents a canonical example of early-90s European adult-contemporary ballad video production: restrained, interior-focused, performance-forward, and film-lit. The single helped define Roxette's identity as purveyors of emotionally accessible pop-rock during a period when grunge and alternative…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director who has helmed over 150 music videos since the 1980s. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes.' His credits span Bon Jovi,…