Roxette - (Do You Get) Excited？

What this video is

This video occupies a liminal space in Roxette's discography: produced at the height of their post-Joyride commercial peak yet never commercially released as a single. The Joyride album (March 1991) had already yielded massive global hits, and the planned '(Do You Get) Excited?' single was shelved following the EMI label restructuring in late 1991. The resulting video exists as a cultural artifact of music industry…

Why it matters

Representative of the early-1990s Swedish pop crossover moment, when Roxette served as one of the primary vectors for European pop into the American mainstream. As a shelved promo directed by one of MTV's most prolific directors of the era, it documents both the genre's commercial machinery and…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director. A UC Santa Barbara alumnus, he has directed over 150–200 music videos since the 1980s for artists including Bon Jovi, Metallica, Roxette, Ricky Martin,…