ROSAWAY - On Your Way Up -.

What this video is

Released on October 9, 2020, concurrent with the Dreamer EP, 'On Your Way Up' emerged directly from the first COVID-19 lockdown period in France. The song was written and completed by May 10, 2020 — the third anniversary of RoSaWay's founding and the eve of France's déconfinement. The video's road-trip format served as both a literal and metaphorical escape narrative, reflecting post-lockdown longing for open space…

Why it matters

Represents the early-2020s wave of French electro-jazz-pop fusion that blends classical training, blues roots, and electronic production. RoSaWay's combination of flute, drums, soul vocals, and electro beats is a rare genre hybrid, and this video anchors that sonic identity in a visual language…

The director

Audrey + Wandy are a French directing and photography duo specializing in lifestyle content for digital platforms and television commercials. Their portfolio spans music video direction, lifestyle photography, and branded visual content. They maintain an…