MUNYA - Pour Toi

What this video is

Released July 2021 during the tail end of pandemic-era isolation, 'Pour Toi' channels the particular longing of long-distance connection — a theme that resonated acutely with global audiences. MUNYA's bilingual French/English delivery situates the track within the thriving Québécois francophone indie tradition while reaching anglophone indie audiences internationally through Luminelle Recordings. The Williamsburg,…

Why it matters

A defining artifact of the Montreal 'new synth folk' micro-genre, 'Pour Toi' demonstrates how francophone indie artists leveraged DIY video aesthetics and English-language indie press platforms in the early 2020s to cross cultural and linguistic boundaries. The self-directed approach positions…

The director

MUNYA (Josie Boivin) is a Québécois singer, songwriter, and producer based in Montreal. She has a background in opera and jazz and released a self-titled EP trilogy via Luminelle Recordings before her debut album Voyage to Mars (2021). Josh Aldecoa is a…