Powderfinger - (Baby I've Got You) On My Mind

What this video is

Released on 16 June 2003 as the lead single from Powderfinger's fifth studio album Vulture Street, '(Baby I've Got You) On My Mind' represented the Brisbane band's deliberate pivot back to hard rock after two albums of more acoustic and melodic material. The band's promotional campaign was explicitly framed around 'returning to rock', and the single peaked at No. 9 on the Australian Singles Chart. The…

Why it matters

A landmark of early-2000s Australian alternative rock, the track and its video document Powderfinger at a pivotal creative juncture — consciously reclaiming a harder rock identity. Reviewers drew comparisons to AC/DC, Bad Company, and Stereophonics. The black-and-white visual treatment became a…

The director

Australian director and film editor; co-founding member of production house 50/50 Films. Received seven ARIA Award nominations for Best Australian Music Video. Collaborated repeatedly with Powderfinger across multiple video projects spanning 2000–2010. Later…