Powderfinger - My Happiness

What this video is

Released August 2000, 'My Happiness' arrived at the crest of Powderfinger's commercial peak, leading their ARIA #1 album Odyssey Number Five. The video's Brisbane street-level realism anchored the band's identity as distinctly Australian while the playful slinky narrative gave the clip international accessibility. The song's US crossover — put on heavy rotation by KROQ-FM before its American release — and…

Why it matters

A landmark of Australian alternative rock's turn-of-millennium crossover moment. The video's object-centric narrative and location-grounded production aesthetic distinguished it from prevailing US alt-rock video conventions, contributing to a distinctly Australian visual language for the genre.…

The director

Los Angeles-born director (b. 1970) who studied film at Hampshire College, Massachusetts. Became the youngest director signed to Satellite Films (a Propaganda division) at age 21. Directed over 250 music videos; achieved 30+ MTV #1 chart positions. Career…