Bobby Sessions - ISO

What this video is

Released in 2022 on the EP 'I'd Rather Keep It To Myself' via Def Jam Recordings, 'ISO' arrives from Bobby Sessions — a Dallas-born rapper whose career has been defined by politically charged lyricism rooted in personal and communal trauma. Sessions signed with Def Jam in 2018 and co-wrote Megan Thee Stallion's Grammy-winning 'Savage.' The video's dark, rapid-fire aesthetic channels the introspective, isolationist…

Why it matters

Represents 2020s conscious Southern hip-hop operating within a major-label structure while maintaining an independent visual identity. The choice of Fahmeedx/Fahmeed Corporation — a digital-native, lyric-video-specialist director — reflects the era's blurring of traditional music video production…

The director

Fahmeed Abdullah, operating as Fahmeedx and Fahmeed Corporation, is a Toronto-based Bangladeshi-Canadian visual artist and director born in 1997. He specializes in graphic design, animation, lyric videos, and music video content creation. A content designer…