Public Announcement - Body Bumpin' (Yippie-Yi-Yo)

What this video is

Released in 1997–1998, 'Body Bumpin' (Yippie-Yi-Yo)' arrived at a pivotal transitional moment for Public Announcement — their first major release as a fully independent act after years as the backing group for R. Kelly. The single's crossover success (peaking at #5 on the Hot 100) demonstrated the group's commercial viability without their former frontman and captured the late-90s R&B moment when Chicago's urban…

Why it matters

A landmark of late-90s crossover R&B, 'Body Bumpin'' documents the transitional moment when post-new-jack-swing group vocal R&B adopted club-production values to achieve Hot 100 penetration. Its #5 US peak and #26 R&B chart position in 1998 mark it as a commercially significant artifact of the…

The director

Public Announcement is a Chicago-based R&B vocal group formed in 1991. Originally the backing group for R. Kelly, the lineup was reconstituted in 1996 with members including Feloney Davis, Glenn Wright, Euclid Gray, and original member Earl Robinson. They…