Wet Wet Wet - Julia Says

What this video is

Released in March 1995, 'Julia Says' arrived at the cusp of the UK's Britpop explosion — after Blur's Modern Life Is Rubbish but before the Oasis/Blur chart wars of August 1995. Wet Wet Wet occupied a commercially dominant but critically peripheral space in British pop, appealing to an adult mainstream audience resistant to indie cool. Nispel, then at the height of his music video powers with a roster spanning C+C…

Why it matters

Represents the peak commercial phase of Scottish sophisti-pop and blue-eyed soul in the UK mainstream. The single reached #3 on the UK Singles Chart, consolidating the band's status as one of Britain's most commercially reliable acts of the era. The Nispel-directed video reflects the growing…

The director

German-born director (b. 26 May 1963, Frankfurt). Received a Fulbright Scholarship and attended Brooklyn College and NY Institute of Technology. Began as art director at Young & Rubicam Frankfurt before making his directing debut with C+C Music Factory…