Major Lazer - Keep It Goin' Louder ft. Nina Sky, Ricky Blaze

What this video is

Released in December 2009 as a music video for a track from Major Lazer's debut album 'Guns Don't Kill People... Lazers Do' (June 16, 2009), this video sits at the intersection of the late-2000s global bass movement and the emerging blog-house/Mad Decent ecosystem. The album — produced by Diplo and Switch and recorded partly at Tuff Gong Studios in Kingston, Jamaica — was critically acclaimed as a landmark fusion…

Why it matters

A key artifact in the global bass / dancehall-electronic crossover genre, 'Keep It Goin' Louder' represents Major Lazer's approach of recruiting diaspora artists (Nina Sky, Ricky Blaze) to authenticate their dancehall synthesis. The video's Wareheim-directed surrealist grotesquerie established a…

The director

Eric Alexander Wareheim (born April 7, 1976) is an American comedian, actor, writer, director, and musician, best known as one-half of the comedy duo Tim & Eric alongside Tim Heidecker. He studied film at Temple University, where he met Heidecker, and…