Nonso Amadi, BEAM - Kilimanjaro

What this video is

Released 2 June 2023, one week after Nonso Amadi's debut album When It Blooms (Def Jam Recordings / Universal Music Canada), 'Kilimanjaro' sits at the intersection of Nigeria's Alte scene, the Afro-R&B diaspora sound, and Jamaican dancehall. Amadi, a Canada-based Nigerian artist who studied in the UK and holds a Master's from McMaster University, represents a new generation of globally mobile African artists…

Why it matters

A key visual document of the 2023 Afro-R&B / Alte crossover moment, 'Kilimanjaro' bridges Nigerian alternative soul, Canadian R&B production sensibility, and Jamaican dancehall — exemplifying the sonic globalism championed by Nonso Amadi and the capacity of African diaspora artists to command…

The director

300K (also credited as 300) is a Jamaica-based, self-taught director and filmmaker. Having built his portfolio primarily in reggae, dancehall, and UK rap, he has worked with artists including Popcaan, Aidonia, Tommy Lee, Dre Island, Kiprich, Govana, Afro B,…