K. Roosevelt - Do Me Now ft. Hit-Boy

What this video is

Released in mid-2013, 'Do Me Now' situates K. Roosevelt within the Los Angeles HS87 collective — the production stable anchored by Hit-Boy (Chauncey Hollis), whose production credits at the time included major-label rap and R&B hits. The video exists at a transitional moment in R&B culture: post-Drake 'Nothing Was the Same' intimacy, pre-streaming dominance, and during a wave of LA-based artists attempting to…

Why it matters

Represents a key document of the early-2010s West Coast neo-soul and hip-hop-inflected R&B moment, specifically the HS87 collective's attempt to establish a luxury slow-jam aesthetic. The Billboard Rhythmic Airplay chart performance confirms mainstream commercial traction. As a collaborative video…

The director

Eric Alexander Wareheim (born April 7, 1976, Baltimore, MD) is an American comedian, actor, writer, and director, best known as one-half of the comedy duo Tim & Eric alongside Tim Heidecker. He attended Temple University where he met Heidecker. Beyond his…