Holly Humberstone - Vanilla (＂On and On＂ Skate Video)

What this video is

Released in the autumn of 2020 during Holly Humberstone's debut EP campaign, this skate video situates 'Vanilla' within an emerging intersection of UK indie-pop and North American all-female skateboarding subculture. Humberstone was publicly vocal about empowering young women, and multiple press releases from October 2020 confirm she actively supported an all-female skate crew in LA and NY through this video…

Why it matters

The video is a significant cultural artefact of early-2020s UK indie-pop's expansion into youth subculture spaces. By pairing Humberstone's breakout motorik-driven pop track—featuring hazy synths and fried guitars—with all-female skateboarding footage shot across American cities, it documents a…

The director

Raja Virdi is a UK-based commercials and music video director working across London and New York. He specialises in music promos, live sessions, and documentaries. His roster includes work for Holly Humberstone, Sigrid, Marshmello, Trippie Redd, Ariana…