Princess Nokia - It's Not My Fault

What this video is

Released March 26, 2021, 'It's Not My Fault' marks Princess Nokia's major-label debut on Arista Records (under Sony Music Entertainment), arriving during peak pandemic-era OnlyFans cultural saturation. The video explicitly engages with debates around sex work destigmatization, digital self-commodification, and platform-based celebrity — all foregrounded themes of 2020–2021 internet culture. By structuring the video…

Why it matters

Represents a pivotal moment in early-2020s female rap's negotiation between independent credibility and major-label mainstream crossover. Thematically, the video codifies OnlyFans as a legitimate subject of hip-hop/R&B visual culture, situating it within a lineage of pop empowerment iconography…

The director

Sebastian Sdaigui (1989–2022) was a San Francisco-born, NYU Tisch BFA-trained director and producer. A 2019 MTV VMA nominee for Best Hip-Hop Video (2 Chainz ft. Ariana Grande, 'Rule The World'), he directed music videos for Future, Ty Dolla $ign, French…