2 Chainz - Rule The World ⧸ NCAA (Live From Jimmy Kimmel Live!)

What this video is

This Jimmy Kimmel Live! performance captures 2 Chainz at a culturally significant moment: the April 2019 promotional cycle for 'Rap or Go to the League,' his fifth studio album executive produced by LeBron James. The album's title directly challenged the binary narrative imposed on young Black men — rap or sports — and the Kimmel performance embodied this ethos by foregrounding HBCU marching band culture via a live…

Why it matters

Represents the late 2010s apex of Atlanta trap's prestige era, where artists like 2 Chainz moved beyond pure sonic trap aesthetics toward thematically ambitious, culturally grounded projects. The medley format — smooth R&B crossover into percussive trap — demonstrated the genre's range and 2…

The director

Sebastian Sdaigui is a director born and raised in San Francisco, CA, who graduated from NYU Tisch School of the Arts with a BFA in Film and Television. He served as resident director at Def Jam Recordings, spearheading the 'I AM DEF JAM' campaign. His music…