UPSAHL - Wish You'd Make Me Cry

What this video is

Released July 26, 2019, 'Wish You'd Make Me Cry' arrived as UPSAHL's first post-EP standalone single on Arista Records — the newly re-launched label for which she was the inaugural signing. The music video, captured live at Lollapalooza on August 2, 2019, contextualizes the track within the summer festival circuit that was central to UPSAHL's early promotional strategy, which included dates supporting Young the…

Why it matters

As an electro-inflected alt-pop track co-written with producer Pete Nappi, 'Wish You'd Make Me Cry' exemplifies the late-2010s convergence of indie-pop song structure, electronic bass production, and confessional-yet-ironic lyricism that defined the Arista/Sony alt-pop pipeline. The…