FIRST MYTHZ - EVENIFUDONTBELIEVE

What this video is

Released as a surprise drop on 5 November 2015 via Warp Records, EVENIFUDONTBELIEVE arrived with minimal advance notice, embodying the era's post-internet album release strategy. 'First Mythz' sits within a mid-2010s moment when Glasgow's electronic underground — anchored by figures like Rustie — was fusing happy hardcore, trap, and trance into a maximalist hyperclub aesthetic. The VHS found-footage video for…

Why it matters

Represents a key artifact of mid-2010s Warp Records electronic maximalism — the intersection of trap rhythms, happy hardcore energy, and IDM texture. The VHS collage video format aligns the release with post-internet found-footage aesthetics and the seapunk subcultural moment, documenting a…

The director

Daniel Swan is a UK-based multimedia artist known for video and visual art work. He is credited as director of Rustie's 'First Mythz' video, confirmed by multiple music press outlets including Mixmag, Cool Hunting, and The Line of Best Fit.