Rustie - First Mythz

What this video is

Released November 2015 on Warp Records, 'First Mythz' belongs to Rustie's surprise third album EVENIFUDONTBELIEVE — a record that arrived with minimal promotion and marked a stylistic shift toward maximalist chaos and internet-age dissolution. The video, assembled by Daniel Swan from found VHS marine footage, exists at the intersection of several overlapping 2015 micro-movements: the PC Music / post-internet visual…

Why it matters

Rustie is a central figure in aquacrunk and Warp Records' 2010s electronic vanguard. 'First Mythz' and its video represent the most distilled expression of the found-footage collage aesthetic applied to maximalist electronic music — a sub-tradition that influenced hyperpop and internet-native…

The director

Daniel Swan is a multimedia artist and music video director originally from Blackpool, based in South London. He studied at Camberwell Art College, where he began collaborating with musicians in the UK electronic underground. He is known for collage-based…