Rustie - Attak ft. Danny Brown

What this video is

Released August 2014 as the lead single from Rustie's second Warp Records album Green Language, 'Attak' arrived at the peak of a fertile UK-US electronic-rap crossover moment. Glasgow producer Rustie (via the LuckyMe collective) and Detroit rapper Danny Brown — whose 2013 album Old was critically celebrated — represented a collision between maximalist UK bass aesthetics and abrasive underground American rap. The…

Why it matters

A landmark document of the early-2010s UK bass / electronic rap crossover. The video's typographic animation strategy — escalating to near-illegibility at climax — constitutes an early formal experiment in using motion-graphic text as expressive visual language rather than mere captioning, and is…

The director

Peter Marsden is a Scotland-born writer and director based in London and Isle of Man, working across narrative and commercial film. Selected as part of BFI x BAFTA Crew and BAFTA Connect, his short film NOT REQUIRED BACK premiered at BFI London Film…