Dua Lipa - Swan Song (From Alita： Battle Angel)

What this video is

Released January 24, 2019 as the lead promotional single for the Alita: Battle Angel (2019) soundtrack via Warner Bros. Records, three weeks before the film's February 14 theatrical release. The video exemplifies the late-2010s trend of synergistic pop-meets-blockbuster marketing, where major pop artists were commissioned to produce world-expanding visual content that simultaneously functioned as film advertisement…

Why it matters

Represents the apex of the 2010s franchise soundtrack single format — a deliberate fusion of electropop songwriting with cinematic scoring (incorporating Junkie XL's orchestral film arrangements) and a music video that functions as a narrative prologue to a major studio film. Nominated for Best…

The director

Italian-Canadian director, photographer, and screenwriter born 1965 in Pescara, Italy; raised in Hamilton, Ontario. Studied at Ontario College of Art and Design. Began as a fashion photographer before transitioning to music video direction. Known for…