Nasty C, Ari Lennox - Black And White

What this video is

Released February 12, 2021, 'Black And White' represents a landmark moment in South African hip-hop's global crossover trajectory. The track originates from Nasty C's third studio album 'Zulu Man With Some Power' and was subsequently placed on the Coming 2 America film soundtrack, amplifying its international reach. The collaboration between Nasty C — named Spotify's most-streamed South African hip-hop artist of…

Why it matters

A defining example of Afro-hip-hop / Afro-R&B transatlantic fusion, 'Black And White' demonstrates how South African hip-hop artists in the early 2020s strategically aligned with US neo-soul collaborators to expand global streaming audiences. The video's production model — dual-continent…

The director

Eastern Cape-born South African director, cinematographer, editor, and colourist. Founded Johannesburg-based Kyle White TV (KWTV) in 2010. Career began in 2004 as a radio broadcaster before transitioning to on-camera presenter roles at MTV Base, e-tv, and…