Adekunle Gold, Lucky Daye - Sinner

What this video is

Released July 2021, 'Sinner' sits at the apex of Nigerian Afropop's global commercial breakthrough, a period in which artists like Adekunle Gold were actively constructing transatlantic creative identities by pairing with American R&B talents such as Lucky Daye (New Orleans, Louisiana). The track and video together embody the Lagos-to-LA pipeline aesthetic: a West African pop sensibility fused with Neo-soul vocal…

Why it matters

A defining artefact of early-2020s Afropop-R&B hybridisation, 'Sinner' demonstrates the genre's capacity for seamless transatlantic blending. The music video codifies a visual template — warm naturalistic cinematography, romantic location narrative, fast-cut editing over mid-tempo grooves — that…

The director

Magdalena Wosinska (b. 1983, Katowice, Poland) is a Los Angeles-based photographer and music video director whose style blends a tough yet sunny California aesthetic with ambient-light, uncluttered compositions that retain the rawness of impulsive snapshots.…