Aly & AJ - Chemicals React - Official Video

What this video is

Released June 2006 at the height of Disney Channel's commercial pop-rock moment, 'Chemicals React' arrived as Hollywood Records positioned Aly & AJ as a mainstream crossover act beyond their Disney Channel base. The single debuted on the Billboard Hot 100 at #70 following its September 2006 re-release and peaked at #50, marking a genuine mainstream breakthrough. The video's MTV premiere on June 29, 2006 placed it…

Why it matters

A defining artifact of mid-2000s Hollywood Records teen pop-rock, 'Chemicals React' represents the genre's commercial high-water mark: polished Disney-adjacent production values applied to a guitar-forward pop-rock arrangement. Its chart trajectory — charting only on re-release — illustrates the…

The director

Los Angeles-born director (b. 1970) who studied film at Hampshire College. Became youngest director signed to Satellite Films (Propaganda division), directing 250+ music videos. Six-time Grammy nominee and multiple MTV VMA winner, including 2007 Video of the…