Third Eye Blind - Deep Inside of You

What this video is

Released July 10, 2000 as the fourth and final single from Third Eye Blind's 'Blue' (1999, Elektra Records), 'Deep Inside of You' arrived during the tail end of the post-grunge alt-rock commercial peak that dominated late-1990s MTV. The single debuted at #80 on the Billboard Hot 100 with a 'Hot Shot Debut' designation and spent 12 weeks charting, peaking at #69. Its concurrent placement on the 'Me, Myself & Irene'…

Why it matters

Represents the final commercial push of Third Eye Blind's 'Blue' album cycle, a defining document of late-90s San Francisco alt-rock crossing into mainstream pop. The video's production, directed by Chris Applebaum during his most prolific alt-rock period, exemplifies the era's approach of…

The director

Born 1970 in Los Angeles; studied film at Hampshire College, Amherst, MA. Began directing indie rock videos in college; became youngest director signed to Satellite Films (Propaganda division) at age 21, directing 250+ music videos. Career highlights include…