Third Eye Blind - How's It Going To Be

What this video is

Released October 20, 1997 as the third single from Third Eye Blind's platinum debut album on Elektra Records, 'How's It Going to Be' arrived at the peak of post-grunge's mainstream commercial dominance. The song peaked at #9 on the US Billboard Hot 100, consolidating the band's chart presence following 'Semi-Charmed Life' and 'Jumper.' The video's urban-realist narrative — a band crashing an ex-girlfriend's…

Why it matters

A canonical example of late-1990s alternative rock crossover music video production, 'How's It Going to Be' exemplifies the MTV-era formula of blending performance footage with accessible narrative storytelling. It illustrates how post-grunge acts leveraged melodic accessibility and confessional…

The director

British-born (Catterick, North Yorkshire, b. 21 March 1953) filmmaker based in Los Angeles. Trained in architecture at University of Bath before entering the record business at Stiff Records. Co-founded Propaganda Films in the mid-1980s alongside David…