Gillette - Short, Short Man

What this video is

Released in August 1994, 'Short Dick Man' / 'Short Short Man' emerged at the height of the hip-house novelty era, positioning itself as a ribald feminist counter-punch to the wave of male-dominated, women-objectifying rap and R&B hits of the early 90s. The censored 'Short Short Man' version enabled MTV and mainstream radio rotation, demonstrating how the mid-90s music industry navigated provocative content through…

Why it matters

A landmark artifact of mid-90s hip-house, the track and its video represent the genre's commercial apex and its capacity for ironic feminist commentary. It bridged Chicago club culture with European dance markets and mainstream MTV pop, demonstrating how novelty-dance records with strong visual…

The director

Daniel Zirilli (b. November 13, 1965) graduated from Pepperdine University in Malibu with a BA in Speech Communication/Creative Writing and founded Popart Film Factory at age 24. He directed and/or produced over 250 music videos, with multiple reaching #1 on…