Maia Wright - Love On The Internet

What this video is

Released during the COVID-19 pandemic on November 18, 2020, 'Love On The Internet' arrived at a historical moment when digital-mediated human connection had become the default mode of social life globally. The song's theme — the alienation and longing inherent to app-based dating — resonated acutely with a generation already living much of their emotional life online. As part of Maia Wright's debut EP 'Firsts',…

Why it matters

Occupies the intersection of Scandinavian indie pop and contemporary electronic-inflected singer-songwriter fare. The video's aesthetic — understated, warm, realist — embodies the post-EDM pivot in Swedish pop toward emotional authenticity. As a debut solo single-era artefact from an artist better…

The director

Nada Film is a Stockholm-based production company specialising in contemporary visual storytelling. They work in small, flexible teams with a craft-focused approach, producing music videos, photography, and commercial content for artists and brands within…