Dramarama - Work For Food

What this video is

Released in 1993 at the twilight of the alternative rock era's mainstream crossover window, 'Work For Food' by Dramarama sits at a cultural inflection point. The band — formed in Wayne, NJ in the early 1980s and relocated to Los Angeles — had built a devoted cult following anchored by KROQ-FM airplay, yet consistently fell short of mass commercial breakthrough. Hi-Fi Sci-Fi, their fifth and final Elektra album…

Why it matters

A defining late-period entry in the early-90s power pop / alternative rock canon, 'Work For Food' exemplifies the genre's tension between radio-accessible hooks and lyrical depth. Its rapid-fire production aesthetic reflects the influence of MTV's alternative programming block on video grammar,…

The director

Born May 1964 in London, England. Active music video and film director in the early-to-mid 1990s US alternative rock scene. Directed music videos for acts including Gin Blossoms ('Allison Road', 1994), The Rembrandts ('I'll Be There for You', 1995), Alannah…