Weezer - Keep Fishin'

What this video is

Released in summer 2002 as the second single from Weezer's fourth album 'Maladroit,' 'Keep Fishin'' arrived during a complex moment for both alt-rock and the Muppets franchise. Weezer occupied an ambiguous commercial position—beloved by a devoted fanbase yet struggling to recapture the critical acclaim of 'Pinkerton.' The Muppets, meanwhile, had largely receded from mainstream cultural visibility since the…

Why it matters

A landmark example of early-2000s alt-rock concept video production, 'Keep Fishin'' represents a high-water mark for the cross-IP celebrity collaboration format in music video history. It anticipates the nostalgia-IP licensing strategies that would define entertainment marketing through the 2010s,…

The director

Marcos Siega (born June 8, 1969, Queens, New York City) is a film, television, commercial, and music video director. A founding member of late-1980s NYC punk band Bad Trip, he transitioned to music video direction in the 1990s, working with Weezer,…