Justin Bieber - Santa Claus Is Coming To Town (Arthur Christmas Version)

What this video is

Released in November 2011 during the apex of 'Bieber Fever,' this music video represents a novel commercial format: a theatrically distributed, stereoscopic 3D pop music video embedded within a major studio animated film release. Tied to Sony Pictures' Arthur Christmas, the video merged Justin Bieber's massive teen fanbase with the family holiday film market. The song, drawn from Bieber's Christmas album Under the…

Why it matters

A landmark example of early-2010s synergy between teen pop and studio film marketing, this video demonstrates the era's experimentation with premium theatrical music video presentation. Its stereoscopic 3D production — rare for music videos — and its exclusive theatrical rollout preceding an…

The director

Charles Oliver is a California-based writer, director, and producer and founder of Telos Films. He directed the award-winning feature film Take (2007) and multiple episodes of The LXD: The Legion of Extraordinary Dancers (2010–2011) for Paramount Pictures.…