Wisin & Yandel - Oye Donde Esta El Amor ft. Franco De Vita

What this video is

Released during the apex of reggaeton's global commercial ascent, this video documents a landmark genre-crossing collaboration between Wisin & Yandel — then the leading Puerto Rican reggaeton duo on the UMLE/Machete label — and Franco De Vita, a Venezuelan Latin pop and ballad icon. The song reprises the chorus of De Vita's own classic 'Donde Está el Amor,' bridging two generations and two distinct Latin music…

Why it matters

This video is a primary document of mid-2000s reggaeton's genre-fusion moment, demonstrating how Puerto Rican urban artists absorbed and incorporated Latin pop balladry to broaden demographic reach. The Wisin & Yandel / Franco De Vita pairing represents a strategic and artistic bridge between…

The director

Jessy Terrero is a Dominican-American film and music video director born October 7, 1972, raised in Queens, NY. Since 2000, his name became linked with hip-hop and reggaeton, directing videos for Wisin y Yandel, 50 Cent, Daddy Yankee, Ludacris, Akon, Enrique…