Bas, A$AP Ferg - Boca Raton

What this video is

Released June 2018 as a standalone single ahead of Bas's album 'Milky Way,' 'Boca Raton' reflects the mid-to-late 2010s Dreamville aesthetic: cinematic production values, luxury-coastal imagery, and cross-label collaborations that signaled hip-hop's expanding cultural reach. The pairing of Dreamville's Bas with A$AP Mob's A$AP Ferg bridged two distinct New York-rooted rap worlds under a shared Florida summer…

Why it matters

Represents a refined moment in Dreamville's visual identity — concept-driven hip-hop videos using design-studio collaboration (Hi from the Future) to distinguish themselves from performance-only formats. The hybrid live-action/animation approach anticipates wider adoption of motion-graphic…

The director

Brooklyn-based filmmaker and creative director. Known for a long-running creative partnership with J. Cole and the Dreamville imprint, directing videos including 'ATM' and 'Kevin's Heart.' Has directed original programming for HBO, Spotify, and Tidal. Work…