Tina Turner - I Don't Wanna Lose You

What this video is

Released in November 1989, 'I Don't Wanna Lose You' arrived at the peak of Tina Turner's second commercial era, driven by the Foreign Affair album — her seventh solo studio effort and a massive European success. The video was a European-only single release, targeting the adult contemporary demographic that had embraced Turner following her mid-1980s comeback. Directed by Dominic Sena through Propaganda Films — then…

Why it matters

Represents the zenith of adult contemporary music video production aesthetics in the late-1980s MTV era, where ballads by established legacy artists were given cinematic treatment via Propaganda Films. The video's fragmented couple-vignette structure became a widely replicated template for…

The director

Dominic Sena (born April 26, 1949, Niles, Ohio) is an American film and music video director. Co-founder of Propaganda Films (1986), he directed over 100 music videos in the 1980s–90s for artists including Janet Jackson, Tina Turner, Sting, Bryan Adams, and…