Brit and Alex - Let It Go (Music Video) (1080p Remaster by aTunes)

What this video is

Released in early 2008, 'Let It Go' by Brit & Alex was part of the Step Up 2: The Streets original soundtrack, distributed through Interscope Records. The song was written and produced by Theron Feemster, situating it within the Step Up franchise's deliberate strategy of pairing emerging pop acts with street-dance film narratives. The video arrived at a moment when Interscope and similar major labels were…

Why it matters

This video documents the intersection of mainstream R&B-pop, dance-film soundtrack culture, and late-MTV-era visual production at a pivotal transitional moment — when HD digital video was supplanting film-based aesthetics, and franchise soundtrack marketing was becoming a dominant major-label…

The director

Chris Applebaum (b. 1970, Los Angeles, CA) studied film at Hampshire College in Amherst, MA. He became the youngest director signed to Satellite Films (a Propaganda division) at age 21, directing over 250 music videos. He won the 2007 MTV Video of the Year…