Alan Jackson - Little Man

What this video is

Released in May 1999, 'Little Man' arrived at the height of cultural anxiety around big-box retail expansion — Walmart, Home Depot, and national chains were visibly hollowing out small-town Main Streets across rural America. Jackson's choice to frame the video in stark black-and-white documentary style amplified the song's thematic elegance, collapsing the distance between past and present. The video's aesthetic…

Why it matters

A landmark of late-90s neo-traditional country visual language, 'Little Man' employs black-and-white documentary aesthetics to reinforce a lyrical critique rarely attempted in mainstream country music videos of the era. It exemplifies the tension between country music's commercial crossover moment…

The director

Steven Harvey Goldmann (August 18, 1961 – April 30, 2015) was a Canadian music video and film director who helmed over 200 music videos, primarily in the country genre. He earned CMT Director of the Year honors in 1993, 1996, and 1997, and won the 'triple…