Faith Hill - ＂The Secret Of Life＂

What this video is

Released in May 1999 as the fifth and final single from Faith Hill's platinum-selling album Faith, 'The Secret of Life' arrived at the apex of country music's late-90s mainstream crossover moment. The video's choice to shoot in a real, historic Florida bar — The Palace Saloon in Fernandina Beach — grounds the philosophical Gretchen Peters-penned lyric in authentic Southern working-class spaces, contrasting with the…

Why it matters

This video represents the mature, storytelling-driven wing of late-90s country music video production — prioritizing narrative realism and location authenticity over the spectacle-driven performance aesthetic that would come to dominate country video in the 2000s. Goldmann's observational framing…

The director

Steven Harvey Goldmann (August 18, 1961 – April 30, 2015) was a Canadian music video and film director based in Nashville. He directed over 200 music videos, primarily in country music, and won CMT Director of the Year awards in 1993, 1996, and 1997. He…