Faith Hill - ＂You Can't Lose Me＂

What this video is

Released in April 1996 as the fourth single from Faith Hill's second album It Matters to Me, 'You Can't Lose Me' arrived at a pivotal moment in country music's commercial expansion. The video's concept — women and girls of all ages in white on a beach — was a deliberately feminist and joyful statement, unusual for mainstream country's predominantly romantic or narrative video tradition. The song peaked at #6 on the…

Why it matters

The video represents country music's mid-90s embrace of empowerment-oriented feminine imagery, anticipating the Shania Twain and Dixie Chicks visual strategies that would define late-90s country pop. Goldmann's direction prefigures the more cinematic, concept-driven country video format he would…

The director

Steven Harvey Goldmann (August 18, 1961 – April 30, 2015) was a Canadian music video and film director born in Montreal who began his Nashville-based career in 1991. He directed over 200 music videos, primarily in the country genre, earning CMT Director of…