Kaiser Chiefs - Ruby

What this video is

Released in early 2007, 'Ruby' arrived at the apex of the mid-2000s British indie rock resurgence, when bands from the NME circuit such as Arctic Monkeys, Franz Ferdinand, and Kaiser Chiefs dominated UK charts. The single became Kaiser Chiefs' first UK number-one, reaching the top on 25 February 2007, and ended the year as the 10th best-selling single in the UK with over 313,765 copies sold. The CGI-heavy concept…

Why it matters

A defining artefact of the post-punk revival's commercial peak, 'Ruby' demonstrated that British indie rock could marry anthemic chart-pop songcraft with high-concept visual production. The CGI miniature-city concept video set a visual benchmark for the genre, influencing the aspirational…

The director

Stylewar is a Swedish creative production company specialising in music video direction. They established a working relationship with Kaiser Chiefs, directing both 'I Predict a Riot' (2005) and 'Ruby' (2007), as well as 'Everything Is Average Nowadays'.…