Soul Coughing - Down To This

What this video is

Released in 1994 as part of Soul Coughing's debut album Ruby Vroom on Slash/Warner Bros., 'Down to This' emerged from the NYC downtown bohemian scene at a moment when major labels were actively signing unconventional acts. The song samples the Andrews Sisters' 1942 recording, typifying keyboardist Mark de Gli Antoni's approach to treating the sampler as a compositional equal to traditional instruments. The band —…

Why it matters

Represents the hybrid jazz-alt-rock-sample-culture genre that Soul Coughing pioneered in the mid-90s, functioning as a calling card for their debut. 'Down to This' is cited as one of the band's signature songs alongside 'Screenwriter's Blues,' and the video's experimental rapid-cut style mirrors…

The director

American music video director based in San Francisco/Los Angeles. Studied fine art photography and business at San Francisco State University. Worked as lighting camera assistant on The Nightmare Before Christmas (1993). Founded SF-based production company…