HAELOS - Hold On

What this video is

Released 21 August 2020 during the height of the COVID-19 pandemic, 'Hold On' arrived as HÆLOS's third single of that year following their 2019 LP Any Random Kindness. The band positioned the track as a celebration of resilience — 'those around us who wave the flag urging people to hold on' — lending the video's dance-focused imagery an implicit dimension of collective endurance. The choice of a spare,…

Why it matters

HÆLOS occupy a distinct post-trip-hop niche within UK indie electronic music, described by critics as 'dark euphoria.' 'Hold On' demonstrates the genre's 2020 evolution: retaining atmospheric density and monochrome visual codes while incorporating faster editorial rhythms and contemporary dance…

The director

Elliott Gonzo is a London-based commercial and music video director working in cinematic, culture-led films with performance-driven stylised realism. His debut short Sour Milk (2014) was BAFTA-recognised and won awards at the London International Filmmakers…