Kitten - Memphis

What this video is

Released in August 2019, 'Memphis' arrived at the peak of a late-2010s wave of 90s alt-rock and early-2000s pop-punk revivalism, with bands and critics consciously revisiting the sounds and aesthetics of MTV and VH1 post-grunge era. Kitten, an LA-based indie act, occupied a unique cultural position bridging legacy 80s-influenced indie rock with the hyperpop and PC Music-adjacent world of Charli XCX's Nasty Cherry…

Why it matters

A defining document of late-2010s power-pop and 90s alt-rock revivalism in the LA indie scene. 'Memphis' synthesizes synth-pop, grunge, and pop-punk into a distinctly contemporary package, signaling Kitten's evolution toward a more focused sonic identity. The video's low-fi domestic aesthetic…

The director

Tsarina Merrin is a photographer and visual artist based in Los Angeles. She is known as a close collaborator and friend of the band Kitten. The 'Memphis' video marks her directorial debut, transitioning from still photography into music video direction.