MOBRICI - 20 100

What this video is

Released February 2021, 20 100 marks Matteo Mobrici's debut as a solo artist following the dissolution of Canova, one of Italy's most celebrated indie-pop bands, in 2020. The song and video are deeply embedded in Milanese cultural geography — referencing the Navigli canal district, the Madonnina atop the Duomo, and an obsolete city postal code — situating heartbreak within recognizable urban landmarks. The release…

Why it matters

20 100 represents a pivotal moment in 21st-century Italian cantautore pop: a cult indie-band frontman's solo emergence, signalling a broader generational shift away from band-format indie toward solo singer-songwriter identity. The Milan-coded lyrical imagery and warm, emotionally direct…

The director

Italian film and music video director and assistant director. Credits as director include 20 100 by Mobrici (2021), Momento perfetto by Ghemon (2021), and Nuova Registrazione 402 by Mara Sattei (2019). Broader screen career includes assistant director and…